INDUSTRY:
B2B SaaS
CLIENT:
Independent product initiative
YEAR:
2026
TOOLS:
Figma, Adobe Photoshop, After Effects
about.
Peakr is an analytics platform for taxi drivers that helps them understand where ride demand is happening in real time.
The product is not a taxi booking service. Instead, it provides drivers with data-driven insights that help them decide where to drive next and increase their earnings during shifts.
The application was designed as an iOS-first, mobile-first tool focused on fast, glanceable insights.
Want more visuals? Click here!
challenge.
Taxi drivers often rely on intuition and experience when deciding where to drive after completing a ride.
Demand constantly shifts between districts and across multiple ride-hailing services, but drivers rarely have tools that show where demand is currently concentrated.
This frequently leads to 15–30 minutes of idle time, unnecessary driving, and lost earnings.
The challenge was to design a simple interface that translates complex demand data into clear visual signals drivers can understand within seconds.
More details (click here)
results.
• Conducted 10 driver interviews to understand decision-making patterns during shifts
• Identified key pain points related to demand visibility and idle time
• Designed a map-based interface highlighting high-demand zones
• Prototype testing showed that drivers could identify profitable areas within seconds
The product is preparing for a pilot launch in Kaliningrad, which will be used to validate demand analytics and gather early driver feedback.
testimonial.
“If I could see where demand is higher before driving there, it would save a lot of time between rides”
Nikolai Yakushev
Taxi driver, Kaliningrad
