INDUSTRY:
PropTech
CLIENT:
Obydensky #1
YEAR:
2024
EXPERIENCE:
Adobe PS, AE, Il, Figma
about.
Premium residential complex located in the heart of Moscow, combining contemporary architecture with the historical character of the district.
The landing page was designed to communicate exclusivity, architectural identity, and lifestyle value from the first screen.
challenge.
High-end real estate requires more than just floor plans and specifications.
The challenge was to create an атмосферный digital experience that reflects status, privacy, and architectural detail, while maintaining clarity of information and smooth navigation.
It was important to balance emotional storytelling with rational arguments: location, materials, layouts, and investment value.
result.
A refined, minimal landing page that highlights architectural aesthetics and premium positioning, guiding users through a clear narrative flow without visual overload.
The experience supports conversion through focused messaging and confident calls to action, resulting in a digital presence that feels restrained, elegant, and aligned with the level of the property
Full presentation (click here!)
testimonial.
“Working with Mikhail was a great experience both creatively and strategically. He knows how to position premium real estate online, balancing strong visuals with structure and conversion. He thinks beyond design, focusing on story, user flow and real business impact. After this project, I invited him to join us on a new real estate website in Dubai launching next year. I’m confident he’ll deliver the same level of quality”
Anton
Founder of a Web Agency
