INDUSTRY:
TravelTech
CLIENT:
Aviasales(Voluntery)
YEAR:
2025
EXPERIENCE:
Figma, Jitter, Adobe PS
about.
Segment-based travel collections designed to simplify destination discovery.
Instead of searching randomly, users can explore curated groups like romantic trips, cultural cities, diving spots, or cinematic locations, tailored to specific travel intents
Full research (click here!)
challenge.
Many users don’t start with a destination in mind. They think in formats, moods, or travel goals. Traditional search requires choosing a city and dates upfront, which creates friction and blocks early exploration.
The challenge was to structure inspiration in a way that feels intuitive, reduces cognitive load, and helps users quickly navigate toward relevant options
result.
A curated, segment-driven collection system that groups destinations by intent rather than geography, simplifying early exploration and reducing decision paralysis.
It bridges inspiration and search, making discovery faster, clearer, and more engaging at the top of the funnel
