INDUSTRY:
TravelTech
CLIENT:
Aviasales (Voluntery)
YEAR:
2025
Tools:
Figma, Adobe PS, AE, XD
about.
AI-powered discovery feature designed to support users at the earliest stage of travel planning.
Instead of starting with dates and destinations, users can begin with intent, mood, or vague ideas, and receive structured, relevant suggestions in seconds
Full research (click here!)
challenge.
Early travel planning is fragmented and cognitively demanding.
Users browse social media, blogs, and deal feeds for inspiration, then switch to metasearch tools for price comparison. The process requires manual filtering, cross-checking, and repeated searches.
The goal was to reduce decision friction and transform scattered inspiration into actionable travel options within one seamless flow.
result.
A conversational AI layer integrated into the discovery flow that translates abstract intent into concrete destinations and generates structured travel suggestions.
The feature reduces time to first meaningful result, increases top-of-funnel engagement, and shifts the product from pure price comparison toward guided decision support, strengthening activation and retention.
testimonial.
“At the start of a trip, I know I want to go somewhere but not where, and I lose hours browsing. This AI turns a vague idea into clear options in seconds, removing friction and making the jump from inspiration to booking effortless.”
Alex, Germany
Traveller, Frequent user
